Google Ads 2-Day Masterclass

This Google Ads Marketing Course is the perfect course for beginners who are just getting started on Google Ads and for those who need a refresher on the fundamentals of Google Ads.

Duration

2 days

16 Hours

Starts From

November, 2020

View other available dates

Fees

RM 850 (Early Bird RM750)

* Get more discount by inviting friends

Course Overview

This Google Ads Marketing Course is the perfect course for beginners who are just getting started on Google Ads and for those who need a refresher on the fundamentals of Google Ads. With real world examples and case studies, you’ll learn how to use Google Ads to help you effectively advertise your business online, to its full potential. Get ready to get hands-on during this course as you’ll learn everything from how to create and manage your account, to how to build a successful campaign from start to finish. By the end of this course, you will be able to launch campaigns that will help you meet your goals. 

 

What You’ll Learn:

 

  • The basics of online advertising and Google Ads
  • How to set up and structure your Ad accounts for success.
  • How to drive traffic to your website and boost sales. 
  • How to research, identify and develop keywords for your campaigns. 
  • Tips on writing headlines and ad copy that will catch the attention of your prospects.
  • How to reach and attract the right customers via targeting users by geography, language, device and time of day.
  • How to run remarketing ads to your past website visitors. 
  • How to run effective ads on Google search results and on third party websites at the lowest cost. 
  • How Adwords Quality Score works. 
  • The different bid types like Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM)
  • How to track conversions and measure the ROI for your campaigns.

 

Why Flow Academy?

 

  • Hands-on Learning Experience

          You will have a hands-on learning experience with real world examples and case studies.

  • On-site and Face-to-face Sessions

          Your questions will be answered and your progress will be monitored by our qualified trainers to ensure that you master the topic.

  • Certificate of Completion

          You will be certified upon completion of the course and you will receive a Certificate of Completion. 

Modules

1. Laying The Foundation

  • Expectations
  • Customer Journey
  • Different Types of Google Ads - Suitable for what
  • My 4 Step System
  • Create Google Ads Account
  • Create Campaign
  • Google Ads Structure

2. Mastering Keyword Research

  • Keyword with/without intent
  • Keyword Planner Research URL
  • Keyword Planner Research KW
  • Grouping Keywords into groups
  • Keyword matching

3. Crafting Killer Ad Copy

  • Ad Relevancy
  • Compelling Copy
  • Ad Extension

4. Highly Convincing Landing Page

  • Why need convincing landing page
  • 7 Elements of convincing landing page
  • Landing Page Template
  • How many landing page do you need?

5. Jedi Level Optimisation

  • Conversion Tracking
  • Keywords Optimisation
  • Ads Optimisation
  • Geographic Optimisation
  • Scheduling Optimisation
  • Product / Services Optimisation

Who Is this Program For?

  • Marketing Executives
  • Small Business Owners
  • Managers
  • Digital Agency

Accelerate Your Career in

Google Ads 2-Day Masterclass

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